Genuine Supima cotton for incredible softness.
Treat yourself to the finer things in life with these Supima cotton towels. The rich, deep, low-twist pile, intense softness and vibrant shades tell you that you’re using a towel of the highest pedigree. Made with Supima cotton, famed for its durability and softness, these divinely plush towels will stay looking and feeling good wash after wash.
Features & Facts
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Certified Supima Cotton
Supima cotton is an extra long staple cotton with average lengths of 1.5″ that create fabrics with supreme softness, amazing durability and good colour retention. It’s so special that it represents only 1% of the world’s cotton production and is exclusively grown in states in the west and southwest of America by farmers within the Supima Organisation. Supima cotton is trademarked. The only way you can be sure you’re getting genuine Supima cotton is to look for the Supima logo. -
A rich heritage
Supima cotton has a history spanning over a century. A particularly strong and soft extra long staple cotton was discovered at the start of the last century and named Pima in honour of the Pima Indians. Pima was renamed Supima, combining the cotton’s name with ‘Superior’ when the farming groups created the Supima Organisation to identify American-grown Pima cotton. -
Carefully created
These towels are made with a terry woven to 750GSM. We’ve made them in such a way that they’re more absorbent than Supima towels you’ll find elsewhere. What’s more, they look and feel really indulgent. -
Care for quality
These towels have gone through some serious testing with a special focus on washability, colour fastness and durability.
Look & Feel
- Luxurious softness
Supima cotton is known as the “cashmere of cottons”, and when you wrap yourself up in one of these towels you’ll understand why. The luxurious cotton feels incredibly soft against your skin.
- Visibly luxurious
The high GSM and luxurious yarn make these towels look rich and dense with a beautifully plush, even pile.
- Indulgence in every stitch
Available in a choice of beautiful shades and finished with a double-stitched hem for extra durability. They are borderless so you get the luxury of edge to edge terry in use. These towels are available as hand towels, bath towels and bath sheets.
- Hang it up
The label on this towel acts as a convenient hook so you can hang it up to dry ready for when you next need it.
Care
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Wash regularly
It comes down to personal preference how frequently you wash your towels. We recommend every 5-7 days if you use them for a daily bath or shower. Hand towels in a busy household will need to be washed after one or two days’ use. Wash at 30°C for best results – modern detergents mean there’s no need to use a higher temperature. It’s also kinder to the environment. - 2
Dry consciously
You can line dry or tumble dry this towel. Line drying your towel is a greener option, just give it a good shake out before you put it away to fluff up those lovely cotton fibres. If you choose to tumble dry then remove your towel from the dryer before it’s completely dry to avoid a dried-out crispy feel. - 3
Check your detergent
Always use the best detergent for the product you are washing. Use powdered detergent for white towels and bathmats and liquid detergent for coloured towels and bathmats. Never use fabric conditioner when washing towels. It coats the fibres and makes them less absorbent and more scratchy over time. - 4
Avoid detergents and stain removers containing optical brighteners
They can create an optical illusion that changes the appearance of the colour that looks like a bleached mark. It’s not just detergents that can affect your towels; some creams, suncream (especially day-long formulas), facewashes and even toothpastes contain chemicals that will bleach your towels, such as benzoyl peroxide. Make up and bronzers can also stain your towels; we’d recommend you avoid using pale coloured towels if you’ve used fake tan. - 5
Be careful
Please be aware that some creams and facewashes contain chemicals (such as benzoyl peroxide) that will bleach your towels.













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